![]() ![]() Larger groups, of course, have a long history of gobbling up smaller niche brands, and not always with positive results but to its credit, Puig seems to be doing the right thing by L’Artisan Parfumeur. In January 2015, the giant Spanish perfume group Puig bought L’Artisan Parfumeur (along with the British perfume brand Penhaligon's) from its then owners, the private equity firm Fox Paine & Company. But over the last few years there has been a slight sense of drift and overextension, with perhaps too many stores and too many perfumes to choose from. ![]() Over the next decade or so the brand released some superbly original perfumes, including 'Premier Figuier' (1994) and 'Dzing!' (1999), both composed by Olivia Giacobetti and 'Timbuktu' (2004) and 'Dzongkha' (2006), both by Bertrand Duchaufour. Laporte sold out in 1982, going on to launch the smaller but influential Maître Parfumeur et Gantier in 1988, but by then the success of L'Artisan Parfumeur was assured. Laporte opened his first boutique in 1979, on the Rue de Grenelle in Paris, selling perfumes and his Boules d’Ambres, hand-carved wooden spheres encasing fragranced crystals that slowly release their scent. A fresh, fruity mix of blackberry and musk, 'Mûre et Musc' may not be the world’s most complex scent, but its cheerful, optimistic character has endeared it to generations of perfume buyers. Founded in 1976 by the French chemist and perfumer Jean Laporte, it grew out of a single fragrance, 'Mûre et Musc', which remains the brand’s best-seller to this day. L'Artisan Parfumeur has a venerable pedigree as one of the first really successful niche perfume brands. ![]()
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